Mystique Professional Services helps entertainment brands secure sponsorship partners and build visibility through public relations.

Where it started

Mystique was registered years ago, but the real work behind it started long before that on the sales floor of VYBZ 96.3 FM in Westmoreland. That is where the foundation was built: selling advertising and sponsorships, understanding what makes a brand say yes, and learning how to turn a relationship into a partnership. Everything since has been an application of what was learned there.

That foundation carried through a Sales Coordinator role at IRIE FM in the Montego Bay office, a Business Development Manager position at East 96.7 FM planning sponsorship and advertising strategy, and a stint producing and hosting a weekly program at FIT FM, where finding the sponsors to fund the show was part of the job description, not an afterthought. 

Nearly two decades of Jamaican media sales and sponsorship experience, all pointing toward the same skill: connecting entertainment properties with the partners who make them possible.

Mystique sat quietly for a while after it was registered. Now it is being built in earnest, with everything that experience has to offer.

What we do: We work in two areas that often move together. Sponsorship Marketing helps entertainment brands, events, and talent get sponsor-ready, package their opportunity, and connect with the right partners. Public Relations builds the visibility, credibility, and story that make those partnerships stronger in the first place.

Founder: Mystique Professional Services is founded and owned by Gillian Larmond, who brings nearly two decades of Jamaican media sales and sponsorship experience to every client relationship, including several years as a radio broadcaster at community radio stations in Jamaica.